Drive awareness about Tropicana and celebrate their 70th Anniversary with their behind-the-scenes, citrus-themed “Grove to Glass” event in Florida.
We strategized a cross-channel campaign with top healthy lifestyle influencers to tell the Tropicana story and provide an in-depth look behind the brand’s process and core values. Each influencer posted content across Instagram and Snapchat while attending the Tropicana event and exploring their facilities. Influencers recapped their trips through dedicated blog posts or YouTube videos to encourage engagement with Tropicana’s social media pages.
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